![]() Text Filtering on sites at the network levelĪt a technical level, when a Chrome user navigates to a page, Chrome’s ad filter first checks if that page belongs to a site that fails the Better Ads Standards. ![]() More information from the Chromium blog: Opens a new window ![]() In theory, this should make for a better web experience no matter what browser you're using. Google said that since issuing the warning that they would start blocking ads, 42% of sites that failed Coalition for Better Ads tests have since changed how ads are displayed on their site. Google says as advertisers find their ads aren't being displayed, they'll have an incentive to make them less intrusive, so that they don't get filtered by Chrome. Among the offending ads (that fail tests posed by the Coalition for Better Ads) Chrome will start blocking: pop-up ads, ads with a countdown before you can view site content, larger sticky ads, autoplay videos with sound, flashing animated ads, and more. This move is part of Google's efforts to make the web a safer, and less annoying place on both desktop and mobile platforms. Tired of annoying autoplay video ads that blast loud music? Worried about your users falling for scareware-style popups? If your organization uses Chrome (currently the most popular web browser), life might get a bit easier starting on Feb 15. ![]() Learn more about how to submit and get your stories featured on the home page in our Breaking News guidelines Opens a new window. Breaking News Opens a new window is the place in the Spiceworks Community to share and discuss current events related to IT. ![]()
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